我国畅销书的微博营销的研究.pdf

ClassifiedIndex: Code: 10075 U.D.C.: No. A Dissertation for the Master of Arts Microblogging Marketing Research of Best-selling Books in Our Country Candidate: Guo Huiyan Supervisor: Li Baoping Academic Degree Applied for: Master of Arts Specialty: Communication University: Hebei University Date of Thesis Proposal: June, 2014 摘 要 摘 要 在新媒体环境下，出版社传统的营销手段优势已经略显“力不从心”。畅销书市场 品种繁