《Marketing strategy of Founder in UK》.ppt

Marketing strategy of Founder in UK Team members: Name :Chen Fangmei ID Name :Xiao Sirong ID Contents Introduction Market selection PESTL analysis Marketing Mix Entry Strategy Conclusion Introduction It is owned by Peking University Founder group . To be a square man, to do real things are acts of all the principles and fundamental for the company and employees . Market selection Why choose to enter UK ? UK encourages the capital allowance for research and development . UK is the main market in Europe The British hold the acceptance attitude and are welcome for foreign products and services. Proportion of Internet users in Europe to participate in online shopping is large Proportion of Internet users in Europe to participate in online shopping The scale of internet users in UK between th year 2009-2014 PESTL model enterprise Political ： a stable political environment a series of preferential policies for investment the improvement of competitive Environment the reduction of government intervention Economic Advantages: high GDP per capita the opportunities brought by London Olympics the main market in Europe Disadvantages: the effect of Europes debt crisis Social The dating of computer is increasingly rapid There is no spiritual conflict between the UK and China. The English are welcome for foreign products and services. Technological UK encourages the development of high-tech and adopts some related tax policies. UK encourages the capital allowance for research anddevelopment . UK introduces investment and support the development of high-tech industry. Britains science and technology provide more innovative products and services for consumers Legal United Kingdom has no exchange controls,and no limit to remit profits. United Kingdom have developed up to hundreds of tax agreements. The labour law is beneficial to the operation for the investors, and th