《Pharma 2020 Marketing the future Which path will you take》.pdf

Pharmaceuticals and Life Sciences Pharma 2020: Marketing the future Which path will you take? Table of contents Previous publications in this series include: Pharmaceuticals Pharmaceuticals and Life Sciences Pharma 2020: The vision Pharma 2020: Virtual RD Which path will you take?* Which path will you take? *connectedthinking  Pharma 2020: The vision # Pharma 2020: Virtual RD 1 Published in June 2007 this paper highlights a number of This report published in June 2008 explores opportunities issues that will have a major bearing on the industry over to improve the RD process. It proposed that new the next 11 years. The publication outlines the changes we technologies will enable the adoption of virtual RD; and believe will best help pharmaceutical companies realise the by operating in a more connected world the industry, in potential the future holds to enhance the value they provide collaboration with researchers, governments, healthcare to shareholders and society alike. payers and providers, can address the changing needs of society more effectively. “Pharma 2020: Marketing the future” is the third in this series of papers on the future of the pharmaceutical industry published by PricewaterhouseCoopers. It discusses the key forces reshaping the p