《THE-STATE-OF-SOCIAL-MEDIA-MARKETING》.pdf

Annual Survey Report STATE OF SOCIAL STATE OF SOCIAL MEDIA MARKETING MEDIA MARKETING Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012 To be included in the survey for next year’s report click here. To be notified when next year’s report is available click here. Sponsored by: January 2012 LETTER FROM THE AUTHOR STATE OF SOCIAL MEDIA MARKETING Hello, Fellow Marketers! There is no question social marketing has become an integral part of the sales and marketing mix. We have transcended the question of whether social marketing is worthy of an investment. Today’s questions are more sophisticated, exploring scalable, proven ways to build social media presence and engagement with our prospects and customers. The enthusiasm for the potential of social remains strong, as many of us expect to improve our social media practices and link them to tangible business results in 2012. This report contains the collective intelligence of more than 320 marketers from a wide variety of industries and levels of social marketing experience. It brings to you insights and benchmarks to solidify your social marketing strategy, grow your social footprint and engage with your audiences for maximum return. You will learn how leaders allocate resources and discover the top social platforms and social media management tools they use to make their jobs easier, more efficient and impactful. You will also read about social marketing investment priorities and the practices companies will adopt to ensure 2012 is the year of the social business. You will notice some underlying themes in this report: Executives and senior managers are looking for traction in three key areas – ROI, integration of socia