中国民生银行小微企业金融服务策略研究.pdf

Subject : Study of SMEs financial services strategy of China Minshengbank Specialty :MasterofBusinessAdministration(MBA) Name :XueZhiXinXueZixi n Signature （ ） Instructor:YuLiXinYuLixineZixi n Signature （ ） ABSTRACT At present, the scale of Chinas SME financial services market continued rapid growth. The year 2010 has seen a new era of commercial bank financial services competition for SMEs . Specialization and differentiation are regarded as key words for SMEs financial services. Minsheng Bank places SMEs services in the height of the strategic development and committed to providing qualified financial services to SMEs. This study laid foundation for the long term development for Minsheng Bank. Firstly, analyzing the current status of Minsheng Bank financial services and existing problems. Secondly, refer the experiences of the international leading commercial banks through the research on SMEs financing experience of Commerzbank, Wells Fargo Bank and Kasikornbank. Thirdly, study the surveys of Products satisfaction ，promation mode, and risk management of Minsheng Bank and then put forward strategies from four decisive aspects—organizational structure, productsservice, marketing and risk management. Finally, illustrate the Guaranteeing measures such as Cultivating professionals , SME performance assessment system, technology support, compliance management and building SME financial service brand for implementing SMEs strategy. The paper is intended to structure the SME financial service strategy for Minsheng Bank and help SMEs marching forward. This research has important guiding role of Minsheng Bank to