传播学视域下电视体育娱乐节目对体育价值的影响探析--以“奔跑吧兄弟”为例.pdfVIP

南京体育学院学报 Journalof Nanjing Sport Institute ·体育社会学· 传播学视域下电视体育娱乐节目对体育价值的影响探析 ———以“奔跑吧兄弟”为例 王军伟 (绍兴文理学院元培学院,浙江 绍兴312000) 摘 要:运用文献资料和逻辑分析法,梳理电视体育娱乐节目的发展历程和发展现状、分析其存在 问题及盛行的原因,阐述体育价值的概念及范畴,从传播学的视角,探究电视体育娱乐节目对体育价值的影 响效力,寄望于为我国公共体育事业的发展注入新的活力.主要结论;电视体育娱乐节目的开播,把体育的经 济属性提升到了新的高度,为体育产业开辟了新的途径,诠释了体育的社会价值;丰富多样的节目内容激起 了观众的体育锻炼欲望和意识,进而催生锻炼行为,彰显出体育的生理价值;富有新意的节目形式,起到了对 人们娱乐和教育的作用,而这也恰恰是体育的心理价值所在. 当然在节目中呈现出的缺乏创新思想、缺少人 文关怀和缺失对传统体育文化的发掘等弊病,也值得我们深思和继续研究。 关 键 词:传播学;电视体育娱乐;体育价值;影响探析 - 中图分类号:G80 5 文献标识码:A 文章编号:1008 1909(2015)03 0068 05 A Communication Perspective on the Influence of TV Sports Entertainment on Sports Values,Taking“Running Man”for Example WANGJun-wei (Shao xing Wen li University of Yuan Pei Colleges,Shaoxing312000,China) Abstract:The purpose of the present study is to provide valuable information for the development of public sports services in China.The study first looks at the history and present situation of TV sports entertainment before analy- zing problemsinvolvedinit.Itthenexplorestheconceptandcategoryof sportsvaluesandtheinfluenceof suchpro- grams on sports values.The main conclusionsthat thisstudy hascometo are asfollows.Sportsentertainment onTV raises theeconomicattributesof sportsto anew level andopensup anewwayforthe sportsindustry,demonstrating the social aspect of sports values.Rich and varied program activities rouse the audience’s desire for and conscious- ness of physical exercise,which in turn gives rise to exercise behavior,a testimony to the physiological aspect of sports values.The innovative program format is entertaining and instructive,a reflection of the psychological aspect of sportvalues.However,thedownsideof such agenreconsistsinbeinglacking ininnovativeideas,hum