莱芜市农业旅游开发探究.pdf

市农业旅游知名度和影响力、有利于促进农业旅游又好又快的发展的 4P 营销组 合策略（产品策略、价格策略、渠道策略、促销策略）。 关键词：莱芜；农业旅游开发；市场营销策略 万方数据 Study on the development of LaiWu s agricultural tourism Abstract As a special form of agriculture, agricultural tourism is a combination of agriculture and tourism and also a kind of recreational farming activities. It relies on agricultural facilities and equipment, agricultural natural resources and cultural landscape, the process of agricultural production, agricultural products, rural landscape, rural folk customs and other agricultural projects, rural natural landscape and the humanities landscape, guided by the market. It aims at achieving the effect of agricultural increase production by reasonable agricultural layout and optimizing farmer income structure, narrowing the urban-rural gap and beautify the environment, while providing service and supply of food, housing, travel, shopping, entertainment, etc. with rural characteristics for tourists. The agriculture tourism in China dates back to the nineteen eighties. The emergence of new ways to develop agricultural production is a new way for the development of the tourism industry and also opened up a new field. At present, the agriculture tourism in China has entered a period of comprehensive development: increasing tourist attractions, continually expanding scale, and gradually expanding the distribution function, It shows a good development situation. As the famous iron and steel city, Laiwu