《Hanson 4e_PP_Ch040》.pptx

;Chapter 4;Knowledge objectives;Knowledge objectives;Business-level strategy;;Business-level strategy (cont.);How to effectively manage relationships with customers;Companies divide customers into groups based on differences in the customers’ needs. Market segmentation market segmentation is used to cluster people with similar needs into individual and identifiable groups. ;Demographic factors;;Increasing segmentation of markets;Increasing segmentation of markets (cont.);What: Determining which customer needs to satisfy;How: Determining core competencies necessary to satisfy customer needs;The purpose of a business-level strategy;The purpose of a business-level strategy (cont.);Types of business-level strategy;Types of business-level strategy (cont.);;Cost leadership strategy;Value-creating activities associated with the cost leadership strategy;Cost leadership strategy;;Cost leadership strategy (cont.);Cost leadership strategy (cont.);Cost leadership strategy (cont.);Cost leadership strategy (cont.);Cost leadership strategy (cont.);Cost leadership strategy (cont.);Competitive risks of the cost leadership strategy;Differentiation strategy;Value-creating activities associated with the differentiation strategy;Value-creating activities associated with the differentiation strategy (cont.);;Differentiation strategy;Differentiation strategy (cont.);Differentiation strategy (cont.);Differentiation strategy (cont.);Differentiation strategy (cont.);Focus strategy;Focus strategy (cont.);Competitive risks of focus strategies;Integrated cost leadership/differentiation strategy;Integrated cost leadership/differentiation strategy (cont.);Sources of strategic flexibility;Sources of strategic flexibility (cont.);Sources of strategic flexibility (cont.);Sources of strategic flexibility (cont.);Sources of strategic flexibility (cont.);Competitive risks of the integrated cost leadership/differentiation strategy