虚拟营销组织构建和其运行管理问题的研究.pdf

Study on the Formulation and Management of Virtual Marketing Organizations A Thesis Submitted to Chongqing University in Partial Fulfillment of the Requirement for the Degree of Doctor of Management by Liao Chenglin Supervisor: Prof. Yang Xiutai Major: Technological Economics and Management College of Economics and Business Administration Chongqing University, Chongqing, China April 2008 中文摘要