中国房地产企业品牌战略的研究.pdfVIP

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  • 2015-11-01 发布于安徽
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摘要 IIIII I Ill llll IlllI l UI \1806732 Abstract After morethan20 real our estate of yearsrapid industrycountry development,the hasbeenoneofthe ofthenational realestatemarket is pillars ez,onomy.The competition fierce.Fromthe ofthe and tothe getting competition price in=铭singly quality ofthe becomesatrendoftimesfortherealestate to competitionbrands,it enterprises thebrand fewofwell-knownrealestate as implementstrategy.A enterprises,suchPoly brands Real SearealestateandChina been outtheir Estate,China Vanke,havecarrying andhaveobtainedthecertain whichhaveestablisheda strategies resuK goodimage thecollSRmers. among brand oftherealestate ofchinaisstillinits However,the development enterprises to the areseveral neededbeen as blurred preliminarystage.There problems solved,such and of brand the of thebrand lack positioningignorancecultivating com

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