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摘要 IIIII I Ill llll IlllI l UI
\1806732
Abstract
After
morethan20 real our
estate of
yearsrapid industrycountry
development,the
hasbeenoneofthe ofthenational realestatemarket is
pillars ez,onomy.The competition
fierce.Fromthe ofthe and tothe
getting competition price
in=铭singly quality
ofthe becomesatrendoftimesfortherealestate to
competitionbrands,it enterprises
thebrand fewofwell-knownrealestate as
implementstrategy.A enterprises,suchPoly
brands
Real SearealestateandChina been outtheir
Estate,China Vanke,havecarrying
andhaveobtainedthecertain whichhaveestablisheda
strategies resuK goodimage
thecollSRmers.
among
brand oftherealestate ofchinaisstillinits
However,the
development enterprises
to the
areseveral neededbeen as blurred
preliminarystage.There problems solved,such
and of
brand the of thebrand lack
positioningignorancecultivating com
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