华亭煤业集团发展战略探究.pdfVIP

Subject :StudyontheStrategyofHuaTingCoalGroupCompany Specialty :MasterofBusinessAdministration(MBA) Name :BinSong （Signature） Instructor:TaozhuFeng （Signature） ABSTRACT Coal isthe main energy of our country andthe foundation ofthe national energy security and economic security aswell after enteringthe new centuty the quick development ofthe nationaleconomyhas stimulatedthehigh growthinenergytrades suchasthecoaltrade etc. Huatingcoalgroupcompanyisoneoftheprofessional showingfortheCoal.NowHTCGCis facedwiththeinclementmarketingcompetitionalongwithrapidly changingtheinternational andlocalmarkets.Howtobe suitableforcontinuouslychangingmarketdomesticandabroad how to exploit its advantages establish the science’s company development strategy and continuously promote the enterprise business competition ability speed up the integration development in transition as soon as possible make the pre-eminent position to win in the market itistheveryimportantsignificationwithHTCGC’sexistinganddevelopment. Thisthesis iswithresearch objectasHuating coalgroupcompany applyingthetheory for strategymanagement theeconomictheoryandmethod combinationwiththeoryandpractice with quantitative andqualitative analysistogether be researched the decelopment strategyof Huating coalgroup company.Based onthe mention forthemeaning and developing stateof the enterprise with the fivekinds of Porter’smodel of competition to analyzed the internal resource of HTCGC applying the EFE and IFE matrix to analyze the internal and external environment of HTCGC. Evaluating and selecting the enterprise development strategy use SWOT method. The problems and results studied in the paper have important and far-researching strategic significance to the development of HTCGC. Through the above research tries to put forward some beneficial suggestions for the future development