工商银行内蒙古分行发展战略优化的研究.pdf

摘要 摘 要 在经济金融全球化进程日益加快和市场竞争日趋激烈的今天,世界经济全球化及金 融一体化，国际化已经成为各国商业银行融入全球市场、参与国际竞争的必然选择，对 商业银行战略管理的研究具有重要的实际意义。本文以目前工商银行内蒙古分行所处的 发展阶段为切入点，对现行发展战略进行了客观评价，在肯定发展战略优势的同时，指 出了目前内蒙古分行在发展战略中存在的主要问题。并对内蒙古分行发展战略环境进行 了深入分析，指出了国内外商业银行的发展趋势以及入世后我国商业银行面临的机遇与 挑战。 本文的研究目的在于通过分析我国城市商业银行及国外先进银行的发展状况，从经 营理念、创新发展、市场拓展、管理体制、治理结构、产品支持和优质服务等各方面进 行分析，通过相关战略分析方法提出解决的对策及建议，从而优化工商银行内蒙古分行 发展战略，为将工商银行内蒙古分行打造成为具有先进经营理念和管理水平的好银行献 计献策。 关键词：战略目标 战略定位 战略评价 发展战略优化 II 万方数据 ABSTRACT ABSTRACT In the process of economic and financial globalization, the ever-accelerating and increasingly competitive market, the globalization of the world economy and financial integration, internationalization has become a national commercial banks into the global market, the inevitable choice to participate in international competition, the strategic management of commercial banks the study has important practical significance. In this paper, the current stage of development of the Inner Mongolia Branch of Industrial and Commercial Bank as a starting point, to conduct an objective evaluation of the current development strategy, while certainly the development of strategic advantage, pointed out that the Inner Mongolia Branch of the main problems in the development of strategic. Inner Mongolia Branch of the development of the strategic environment in-depth analysis, pointed out that the development trend