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062025269邓瑞 Dell2.0幕于核心竞争力的动态竞争战略变革
Abstract
PC isamature withthefierce themean is
time,it
industry industry competition.In
alsothe fullofthe allthetime.Environmentmakesthe
industry changing
standards.,nleoftheenvironmentmeansthenew
changing
enterprises’surviving
standard.Atthe of theNo.1 onthe
2007,HPoccupied
surviving beginning position
was toDell the4rd
PCmarketintermsofthemarketsharewhichbelongedbefore.In
is31.1%.T11is forDell
of PCsales rateofAcer number is
2008,the growth
quarter
.5.9%.
the ale dire贮t-modelstillhasthe
industry asking:’’Dell’S
Upon changing,people
thenew environment.ThisWas thebasis
under marketing really
powerfulcompetence
couldtheanswer.
ofDeU’SSuccessbefore.Dell2.0 give
Theauthorofthisthesishasbeen inthePCsalescareerfor years.He
engage many
to the
hasthe fortheChinaPCmarket.Thisthesisis summarize
deepperception
solutionstotheIT sustainableonthe market
dynamic
company growth competition
theDell2.0revolution.
through
Inthe thesisstudiesthe China
compe
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