交易费用视角下的安徽峨桥茶叶批发市场发展对策的研究.doc

交易费用视角下的安徽峨桥茶叶批发市场发展对策研究摘要有“江南第一茶市”美誉之称的安徽峨桥茶叶批发市场以“买全国茶、卖全国茶”而闻名茶叶界。到本世纪初，峨桥茶市迎来历史上的辉煌，实现年交易量3800万公斤，交易额16亿元人民币，日均人流量上万人次。峨桥自古以来不产茶，却形成如此大规模的茶叶市场，无花之树却硕果累累，不能不说是个奇迹！峨桥茶叶批发市场作为我国改革开放和建立社会主义市场经济体制进程中一个典型的微观缩影，虽然其发展历史进程具有很强的个体独特性，但同时，它又和其他无数的市场一样具有诸多共性。学术界有关市场形成的观点众说纷纭，而专题研究茶叶市场形成的文献却不多。本文立足于交易费用的视角，对峨桥茶叶批发市场这个微观经济组织进行分析，揭示了峨桥茶市崛起的原因----小政府形成大市场，强调了降低交易费用在其形成和发展中所起的关键作用；接着分析峨桥茶市在新的外部环境下遇到的困境，从交易费用角度提出峨桥茶市下一步发展对策，政府完善制度建设，茶商做大做强企业，强化政府、茶商和消费者之间互动关系，使生产、销售和最终消费者三者有机结合，提高交易效率来降低交易费用，从而实现峨桥茶叶批发市场良性发展。关键词：峨桥茶叶批发市场；交易费用；交易效率4StudyonDevelopmentCountermeasuresofAnhuiE-qiaoTeaWholesaleMarketinthePerspectiveofTransactionCostABSTRACTAnhuiE-qiaoTeaWholesaleMarketisfamousforitshugesizeasthesayingtells“TherebuyingChinatea,andtheresellingChinatea”,whichisreputedtobeNo.1TeaMarketinthesouthernpartoftheYangtzeRiver.Bythebeginningofthecentury,E-qiaohasgotbrilliantachievements:annualtradingvolumeis3,800millionkilograms,and1.6billionRMByuan.Moreover,itisvisitedbymorethan10,000person-tripsdaily.E-qiaoisnottheareawhereteaisproduced,butithasdevelopedintoateawholesalemarketinsuchhugesize,whichisnothinglessthanamiracle.Asatypicalminiatureunderthepoliciesofreformandopeningandintheprocessofestablishmentofsocialistmarketeconomy,thedevelopmentofE-qiaoTeaMarketfindsitsownway.However,peoplecanstillexploresomethingincommonwithothermarkets.OpinionsontheestablishmentofE-qiaomarketarewidelydivided,whiledocumentsarelessabouttheestablishmentofteamarket.ThepaperanalysesE-qiaoTeaWholesaleMarketasamicrocosmiceconomicorganizationintheperspectiveoftransactioncostandthecauseofitsgrowingup----“Smallgovernment,Bigmarket”.What’smore,itstressesthatcuttingdowntransactioncostplaysanimportantroleintheestablishmentanddevelopmentofE-qiaoteamarketandthenputsforwarddevelopmentalstrategiesofE-qiaoTeaWholesaleMarketintheperspectiveoftransactioncostbyanalyzingtheproblemsthemarketisfacinginthenewexteriorenvironment.Thus,forthegovernment,systemconstructionshouldbeenhanced;fortraders,theenterprisesshouldbefurt