中国寿险公司个人营销制度的转型分析.pdfVIP

A b s t r a e t T h e sy stem o f P er so n a l in su ran e e ag en t w a s in tro d u ce d to ch in a in 19 9 2 ，an d h a s P I盯 ed an imP o rtant ro le in th e d ev e lop m ent o f in su ran ce in d u stry an d n 滋ion al econ om y .A s th e statistics sh ow s th at th e am o un t o f P er so n a l in sur an c e a g en t h a s r e a ch e d 2 5 .6 而 llio n in 2 0 0 8 ;P erso n a l a g en t h a s d ev e lo P e d int o life in sur an e e e o mP 丽 e s ’ m o st P referre d m ark e tin g ch ann el o f th e 份 st illlP o rtan c e w h ieh re fle et th e ir eo re e o m P eten e e . H o w ev er ， th e d isad v a n tag es an d in h er en t risk s h a s g ra d u a lly b e en exP o se d w h en it 15 co n fro nied th e P resent co n d itio n o f th e d o m e stic e c o n om ic re stUr c姗 in g an d th e n ew stag e o f in sur an ee in du stry . hi v iew s o f th is，th e refo nn for th e curr en t m ark etin g sy stem c an n o t b e d o d g ed fo r m u ch lo n g er. C ase s加即 15 w idely u sed to discu ss th e P ersonal in suran ce agent sy stem o f th e fo re ign life in sur an c e co m P an y a s w e ll a s th e eurr ent d o m e stic in su ran e e m ark etin g sy stem . B a se d o n th e re su lts o f th e stu d y，th is art ie le fo eu s o n an aly z in g th e P ro s an d e o n s o f th e a ctiv e P erson a l in sur an e e a g en t in ch in a an d th e sign ifiean t im P a e t b ro u g ht b y its d esign an d P ra etice ，an d th e n ecessity an d u rg en cy o f th e re fo rni 15 e lab o rate d m o re in 一d eP th . In th is art icle，the stren ght s an d w eakn esses an aly sis of four diffe rent “tran sfo rm