商业银行顾客感知价值对顾客忠诚的影响探究——以商业银行零售业务为例.pdfVIP

ABSTRACT The rapid development of the capital markets and interest rates to promote market-oriented，make commercial banks incomes lower rely on the deposit and lending profits past. In other words, the capability of value that wholesale business of commercial banks create for the bank was decreased. At the same time many commercial banks of developed countries graduall