某品牌品牌策划全案.ppt

某品牌品牌策划全案 Product 产品 Image 终端形象 Customer 消费者情感沟通 Channel 渠道 Visual 视觉传达 Goodwill 口碑、美誉度 How the product performance supports the brand How strong your brand’s customer franchise is Whether your brand’s image is strong and engaging How well your brand is leveraged in its distribution channels Whether your brand projects a clear, consistent differentiated visual presence Whether your brand has the goodwill of the influencers communities in which it lives 品牌表达包含 Product产品层面 目前百讯分三大产品系列 优雅浪漫系列 时尚个性系列 奢华品味系列 设计师作品是百讯品牌和产品的DNA之一 设计理念除融入产品元素中，在终端形象店亦要体现，借助软装对作品 进行诠释 Customer消费