新商务英语理论与实务 教学课件 蒋景东situation 3 Task 3.pptVIP

Situation 3Human Resources Task 3 Corporate Culture Task 3 Corporate Culture ? Objectives 1. Grasp the connotation of corporate culture. 2. Grasp the key corporate cultural components. 3. Grasp the functions of corporate culture. Task 3 Corporate Culture I Pre-reading Pair work: Discuss the following questions with your partner. 1. What is Corporate Culture? 2. What’s the differences between National Culture and Corporate Culture? 3. What’s the functions of Corporate Culture? 4. How to create the Corporate Culture? 5. What is the influence of Corporate Culture on climate and management practice? Task 3 Corporate Culture II Case study of the task What is Corporate Culture? At its most basic, Corporate Culture is described as the personality of an organization, or simply as “how things are done around here”. It guides how employees think, act and feel. Corporate Culture is a broad term used to define the unique personality or character of a particular company or organization, and it includes such elements as core values and beliefs , corporate ethics, and rules of behavior. Corporate culture can be expressed in the company’s mission statement and other communications, in the architectural style or interior doors of offices, by what people wear to work, by how people address each other, and in the title given to various employees. Questions : 1. Why is Corporate Culture described as the personality of an organization, or simply as “how things are done around here”? 2. How to express Corporate Culture? 3. How to understand the relationship between Corporate Culture and discourse community? Task 3 Corporate Culture III Text About Strong Corporate Culture Functions of Corporate Culture Corporate culture serves as a variety of functions and the three key functions of corporate culture are to: 1. Provide a sense of identity for members. The more clearly an organizational shared perceptions and values are defined,