新商务英语理论与实务 教学课件 蒋景东situation 5 Task 3.pptVIP

Situation 5 Management Task 3 Areas of Management Task 3 Areas of Management ? Objectives 1. Grasp the areas of management. 2. Grasp some big companies’ features of management in different areas of management. 3. Grasp what every area of management includes. Task 3 Areas of Management I Pre-reading Pair work: Discuss the following questions with your partner. 1. What is the purpose of management? 2. Why is management of vital importance in business? 3. What skills and abilities do you need for management work? 4. What do you think is a manager’s routine work? 5. What do the areas of management refer to? Task 3 Areas of Management II Case study of the task Management of the Following Companies Procter Gamble, Coca-Cola, and Levi Strauss, these firms often have large numbers of marketing managers , they likely have a vice president for marketing, regional marketing managers, and several district sales managers. But Citicorp, Bank of America, and Merrill Lynch, Levels of financial management of these companies may include a vice president for finance, division controller, and accounting supervisor. Firestone and Federal Express have top management positions called Chief Information Officer. Middle managers engaged in information management help design information systems for divisions or plants. Task 3 Areas of Management Questions: 1. Which type of companies do Procter Gamble, Coca-Cola, and Levi Strauss belong to? And which area do they pay much attention to? Why ? 2. According to Citicorp, Bank of America, and Merrill Lynch and their Levels of financial management, what is the feature about their areas of management? 3. Firestone and Federal Express have top management positions, what is the responsibilities of information managers? Task 3 Areas of Management III Text Areas of Management Within any large company, the top, middle, and first-line managers work in a variety of areas including marketing, finance