新商务英语理论与实务 教学课件 蒋景东situation 5 Task 2.pptVIP

Situation 5Management Task 2 The Four Management Functions Task 2 The Four Management Functions ? Objectives 1. Grasp the four functions of management. 2. Grasp the connotation of these four functions of management. 3. Learn how to use the four functions of management when you become a manager of an enterprise. Task 2 The Four Management Functions I Pre-reading Pair work: Discuss the following questions with your partner. 1. Do you know the types of managers? 2. The first classification of managers according to management levels. How many levels are there about management? 3. What are the first-line managers, middle managers and top managers? 4. The other major classification of managers depends on the scope of the activities they manage. What are they? 5. What are the four management functions and their connotation? Task 2 The Four Management Functions II Case study of the task Giant’s Dilemma In spring of 1991, Zhuhai Giant New Company was established, Shiyuzhu declared that :Giant wanted to become IBM in China , eastern giant. But only after 6 years, that was in the end of 1996, the output of Giant Group had all-side reduction, the employees couldn’t get salary for two months, a lot of talents left the company one after another, Giant Group got into trouble. Task 2 The Four Management Functions Questions : 1. Please analyze the reason of Giant’s crisis according to the functions of management. 2. Analyze Shiyuzhu , whether he is good at managing. Why? 3. If you were Shiyuzhu, what should you do about the company’s crisis? Task 2 The Four Management Functions III Text The Four Management Functions Planning Organizing Leading Controlling Task 2 The Four Management Functions New words and Expressions gladiator n. 斗士 tumble v. 摔倒，（价格或数量）急剧下降 bug n. 缺陷 accommodate v. 容纳，接纳 propeller n. 螺旋桨 a