新商务英语实训教程 教学课件 蒋景东 Project 5.pptVIP

Project 5 Company’s Introduction 实训目的与要求：Learn to describe typical company organizational structures, with the proper English terms, practice introducing company’s organizational structure the relevant factors of a products. 预备知识：language preparation; cultural background knowledge; functional sentences to introduce company’s organizational structure, introducing the functions of products, advertisement , the introduction of technical features of products, presentation of a product and expressions of product promotion. 实训内容：introducing company’s organizational structure and the relevant factors of products； personal practice; pair work; making new friends; performance. 项目流程： 1.相关任务背景知识介绍； 2.相关任务难点问题准备； 3.相关任务理念； 4.相关任务主要话题； 5.相关任务情境模拟（角色表演）； 6.相关任务情境模拟反馈与评价； 7.相关任务用语总结 评价标准： 小组：合作协调性和配合性； 个人：资料查找和整合能力，语言能力，表演能力，团队协作能力。 详细落实： 1.每组提前作好准备，内容包括背景知识的查找、材料阅读、服装准备、名片准备等事宜。 2.每组角色的安排：查找各角色的相关英语表达信息，确定理想的角色分配。学生最后上交所选定的材料及角色安排等资料，并说明做此选择的原因。 3.角色表演的注意事项：注意描述公司的组织结构和公司主营方向时的不同措辞和用语。 4.小组之间互提建议，每组都对其他小组（可以对其他所有小组，也可以对其中部分小组）进行简单的点评，最后教师总结评价。 实训重点：用英语进行正式的公司组织结构描述、产品功能介绍、广告、产品的技术特点介绍、产品演示和产品促销的表达。 实训难点：恰当地表达，处理好文化差异，在用英语进行正式的公司组织结构描述、产品功能介绍、广告、产品技术特点介绍、产品演示和产品促销的表达中加深公司与客户的友谊并发现潜在的客户。 Task 1 Describing Company’s Organizational Structure Part I Background Introduction Corporate is the over-riding authority for any company. All business directives, objectives, goals are developed in a corporate. Executive staff is responsible for the overall performance and results of the business. They develop key concepts and strategies to drive the business. Managerial staff is responsible for implementing concepts and strategies. Administrative staff are task-oriented. They assist in scheduling, reception, filing/record-keeping, etc. Clerical staff handle process-oriented tasks. Maintenance staff ensure that company premises and equipment are clean, safe, and in good-working order. Back office personnel usually don’t interact with clients customers. Support inv