徐工集团装载机国际化战略研究.pdfVIP

是因为国内市场已经成为继北美和欧洲后的国际第三大装载机生产 地区和销售市场，这也体现了笔者的立脚本国市场，不断开拓国外 市场的观点。 在分析了产业竞争之后，便是分析徐工集团的内部资源和竞争 优势，据此制定出徐工集团的战略方案和选择进入国际市场的模式， 笔者并依据前文的分析提出自己的建议。然后分析了徐工集团装载 机进行国际化所实施的国际营销战略。 笔者希望本文能为工程机械的国际化经营提供一些有价值的建 议和思考。由于笔者学识肤浅，加之时间有限，本文难免有不足之 处，还望读者批评指正。 [关键词] 战略 装载机 徐工集团 国际化 ABSTRACT a SincethetimewhenChinabecamememberoftheWbridTrade andmorelocalChinese have Organization(WTO)，more enterprises been and with increasinglycontacting communicatingforeign localChinese that their companies．Those enterprisesgot managerial skill were and attractedthe upgradedbyforeigncompetitorsgreatly by vast around血eworld．arereluctanttorestrainthemselves marketplaces withintraditionalmarket andare theirefforts out boundaryWing going and withtheworldwidemarkets．Some claim melting that entrepreneurs isthethemeof 2 inthe1 globalization globaleconomy 3‘century． WhetherChinathe oftheWTO or factthat got membership not，the and inChinesemarketleaveslocal foreigncompaniesstay prosper Chinese twochoicesavailable：eithertobetakenover enterprises by multinational to abroad