品牌架构模式分析及构建和转型研究.pdf

022025168华祟理 品牌架构模武分析及构建与转型研究 ABSTRACT is that most inchinasincethe90’s．Ithas Brandtheword has appearedfrequently becomethe attentionmost of phenomenongiven widelybypeople．Thecompetitionproducts not the thatis also (service)isonlycompetition brand．Theinternationalbrandresearchisstillinthecontinuous newtheories perfectstage，the and oneaReranotherandmarket ofour isstillin standpointsemerge processcountry is to thetheoriesfieldorthe fieldstillsoshallow propulsion．Therefore，whetherenterprises the oftheinside ofthebrand．Thebrand cognition regulation problempresentsgradually withthe withthe ofthe influence accompanymarket．Alongprogressinternationalization，the ofthebrandismoreandmore hasbecometheOneoftheshort brand widely．The planks whichhinderedour to further． enterprisesdevelop Thebrand one most andcrucialto structureis ofthe ofthebrand importantparts in SUCCESSfulbrand．Buttheresearchofthebrandstructure islackthe started，it just analysis ofthe and brandstructurecanmakeitclearthe systemeomparionworldly．The relationship between orservice．Un