大学生阅读性感平面广告过程中的眼动研究.pdfVIP

RESEARCH ON EYE MOVEMENT OF COLLEGE STUDENT READING SEX APPEAL ADVERTISEMENT ABSTRACT Sex appeal advertisement, as a special form of advertising, is considered to be more interesting and eye-catching. And it’s getting more and more popular in recent advertising of China. Can the advertisement enhance its publicity effect by sex appeal? Traditional studies have focused on comparing audiences’ difference in cognitive, memory, attitude and other psychological dimensions, but there is few re