汽车专业英语 作者 彭小红Part Five Automobile Marketing Unit 17 Car-Sale Process.pptVIP

Unit 1 History of the Automobile I. New Words I. New Words I. New Words II. Phrases and Expressions III. Text Explanation Prospecting then, is not a random process of calling on people who may or may not be in the market to buy, but rather a process of, calling on those who have a high probability of buying in the near future to take action. 译文：开发客户并不是指随机拜访所有可能或不可能购车的顾客，而是拜访近期可能购车的顾客。 call on 拜访(某人) He often calls on me. 他常常来拜访我。 not (that)… but 并不是…, 而是… Not that he dislikes the work, but he has no time. 并不是他不喜欢这个工作, 而是他没有时间。 in the near future 不久 We hope to move to the country in the near future. 我们希望在不久的将来搬到乡下。 III. Text Explanation In the highly competitive marketplace of automobile sales, it is the intangible things that often make the difference between success and failure. competitive marketplace 竞争激烈的市场 译文：在竞争激烈的汽车销售市场中，经常是那些无形因素决定着成功与失败。。 that that 所引导的同位语从句，其先行词为things。同位语从句的先行词多为fact, news, idea, thought, question, reply, remark等。 they were all very much worried over the fact that you are sick. 对你生病这件事，他们都很焦虑。（先行词是fact）。 between… and (表示位置)在…之间; 在…之中；(表示时间)在…与…的一段时间内; 在…的间隔中 I will come between twelve and one oclock. 我会在12点至1点之间来。 III. Text Explanation However, it is not the job of the salesperson to determine if the customer is creditworthy or has the finance to purchase, but rather, that the vehicle meets the customers’ needs for transportation and the price fits within their budget. 译文：然而，销售人员的工作不是分析哪些顾客值得信赖，哪些人能买得起，而是在顾客预算范围内挑选满足他们交通需求的汽车。 however 不管到什么程度, 无论如何；然而, 可是, 不过 Ill come however busy I am. 我不管怎么忙都会来的。 if 如果, 假如；是否；即使, 虽然； I will see if he wants to talk to you. 我去了解一下他是否想和你谈话。 If only I had gone by taxi. 假若我是乘计程车去的就好了。 If he is poor, at least he is honest. 他虽然穷, 但至少是诚实的。 III. Text Explanation When the salesperson spends much more time on building a relationship with the customer and determining what the real needs are of the customer, it will be easier to close the deal. 译文：销售人员花越多的时间去建立和顾客的关系，确定顾客的真正