汽车专业英语 作者 彭小红Part Five Automobile Marketing Unit 18 Automobile Marketing Skills.pptVIP

Unit 1 History of the Automobile I. New Words I. New Words I. New Words II. Phrases and Expressions III. Text Explanation For instance, when customers have objections about the vehicle type that you recommended and they use some other types that your company does not sell or does not want to sell as excuse, you must use strong evidence to prove that how your recommendation is to surpass other vehicle types, and this strong evidence establishes on your familiarity with automobile profession. recommendation 推荐 automobile profession 汽车行业 familiarity with 熟悉 译文：比如客户对你所推荐的车型提出异议，并举例你公司暂没销售或不愿销售的车型时，你必须用有力的证据向客户证明你推荐的车是如何地优于其他车型，而这有力的证据，就建立在你对汽车行业熟悉的基础上。 for instance 例如, 比如 You cannot rely on her; for instance, she arrived an hour late for an important meeting yesterday. 她这人靠不住, 例如昨天一个重要会议, 她迟到了一个小时。 III. Text Explanation But, according to the expert’s data analysis, in a sales process, when a salesperson can’t reply the customer’s question on the scene or must seek the colleague’s help to reply about three times, the result will be 80% unsuccessful! data analysis 数据分析 on the scene 现场，当场 译文：但是，据专家数据分析，一个销售过程中，当销售人员二次以上对客户的问题表示无法当场回答或要寻求同事帮助才能回答时，这个销售80％是不会成功的! according to (表示依据)根据, 按照 Youve been in prison three times according to our records. 根据我们的记录, 你曾入狱三次。 Fill up the form according to the instructions. 按照说明将表填好。 III. Text Explanation A positive way to get the most from your prospect is to determine their Dominant Buying Motive (DBM). DBM 购买动机 译文：从客户处获得绝大部分信息的积极方法是判定他们的主要购买动机。 determine (使)下决心, (使)做出决定；确定, 测定；限定; 制定; 支配。 The news that he was in trouble determined me to act at once. 他陷入困境的消息使我决心立即行动。 Economic factors determine the progress which a society can make. 经济因素是社会进步的决定因素。 III. Text Explanation Take precaution to ensure that when you cite someone as a reference, they are as happy with your work a few weeks or months after the job is completed as they were on the day you delivered it. take precaution 谨慎 as a reference 借鉴 译文：要处处谨慎