徐江萍毕业论文.doc

南通农业职业技术学院 毕业论文（设计） 课题名称 江苏省旅游业国际化战略探析 专业及班级 市场营销与策划3102 学号 1071308214 姓名 徐江萍 指导老师 刘会丽 2013年 5 月 18 日 江苏旅游业国际化战略研究 摘 要 从2008年北京奥运会的成功举办和之后顺利举行的上海世博会明显发现，中国的旅游市场正逐渐融入世界旅游市场竞争当中。江苏省自然景观与人文景观相映成趣，名胜古迹遍布全省各地，使江苏省成为全国七个重点旅游省市之一。如何充分发挥江苏省的资源优势，打造有国际竞争力的旅游胜地，成为江苏旅游业以及中国旅游业所面临的重要课题。本文选取江苏旅游业为研究对象，在分析江苏旅游发展现状和战略环境的基础上，通过对江苏旅游业国际化战略选择可行性和必要性进行分析，探究江苏旅游业国际战略选择的障碍，制定相应解决对策。这为推进江苏省国际旅游建设提供了实践指导，对提高我国旅游业的国际竞争力具有重要的决策借鉴意义。 　　　 关键词 国际化战略 环境分析 战略选择 江苏旅游业 The strategy research of JiangSu tourism internationalization Abstract From 2008 after the success of the Beijing Olympic Games and the Shanghai World Expo was held successfully, Chinas tourism market is gradually integrated into the world tourism market competition. Jiangsu Province, the natural landscape and the humanities landscape gain by contrast, places of historic interest and scenic beauty all over the province, the Jiangsu Province as one of the seven key tourist cities. How to give full play to the resource advantages of Jiangsu Province, build international competitiveness of the tourism destination, tourism has become an important topic of Jiangsu and China tourism industry faces. This paper selects the Jiangsu tourism industry as the research object, based on the analysis of Jiangsu tourism development present situation and the strategic environment, through the analysis of Jiangsu tourism internationalization strategy necessity and feasibility research of Jiangsu tourism industry, international strategic choice of obstacles, to formulate the corresponding solving countermeasures. This provides practical guidance for the promotion of international tourism development in Jiangsu Province, has important reference significance to improve the international competitiveness of Chinas tourism industry. Keywords Internationalization strategy ;Environment analysis; Strategic choice;Jiangsu tourism 目录 1 绪