战略管理英文课件ChStrategicEntrepreneurship.ppt

* * * * * * * * * * * * * * * * Strategic Management: Concepts and Cases Part IV: Monitoring and Creating Entrepreneurial Opportunities Chapter 13: Strategic Entrepreneurship * Introduction Organizational culture: Complex set of ideologies, symbols and core values shared throughout the firm and that influence how the firm conducts business Social energy that drives - or fails to drive - the organization Strategic entrepreneurship Entrepreneurial actions (exploiting found opportunities in the external environment) through a strategic perspective (innovation efforts) Corporate Entrepreneurship Use or application of entrepreneurship within an established firm * Entrepreneurship and Entrepreneurial Opportunities Entrepreneurship Process by which individuals or groups identify and pursue entrepreneurial opportunities without the immediate constraint of the resources they currently control Entrepreneurial opportunities: Opportunities others do not see or for which they do not recognize the commercial potential As a process, this results in the ‘creative destruction’ of existing products (good or services) or methods of producing them, and replaces them with new products/production methods * Entrepreneurship and Entrepreneurial Opportunities (Cont’d) Entrepreneurial Opportunities Conditions in which new products or services can satisfy a need in the market Exist due to competitive market imperfections and unevenly distributed information Studied at the level of the individual firm May be the economic engine driving many nations’ economies in the global competitive landscape * Chapter 13: Strategic Entrepreneurship Overview: Nine content areas Strategic corporate entrepreneurship Entrepreneurship, opportunities and importance Invention, innovation and imitation Entrepreneurs and their mind-set International entrepreneurship and its importance Internal development of innovations Using corporate strategies to innovate Using acquisitions as a means of innovation Cr