标准书号48-49 308-04891 Chapter 1 Components and Essential Qualities of a新.pptVIP

国际商务英语写作 作者：管春林 Chapter 1 Components and Essential Qualities of a Business Letter Chapter 1 Components and Essential Qualities of a Business Letter 1.1 Questions for discussion 1.2 The importance of business letters 1.3 The common components of a business letter 1.4 The layout of a business letter 1.5 The essential qualities of a business letter 1.6 How to write a good-news letter and a bad-news letter ？ 1.1 Questions for discussion Before you begin to read this chapter ，please discuss with your classmates about the following questions ： （1） How many components can an ordinary Chinese letter be divided into ？ （2） Do you have any ideas about how to write a Chinese business letter ？ （3） Why is it particularly important to be careful in writing a business letter ？ 1.2 The importance of business letters Why is the skill of business letter writing still necessary in the modern world ？ When you are clear about the importance of business letter writing ，you may ask such a question ： Is it still necessary for us to learn how to compose traditional postal business letters when most business communications are now transmitted by emails or f axes ？ 1.3 The common components of a business letter 1.3.1 the essential parts 1.3.2 the optional parts 1.3.1 the essential parts the letterhead the inside name and address the salutation the body of the letter the complimentary close the signature the letterhead the inside name and address the salutation First ，“Madam” and “Sir” should not be followed by a name ． Secondly ，Miss/Mr./Mrs. /Ms .should always be followed by a person’s surname . Third ，“Gentlemen” should always be in its plural form . Fourth, if the writer doesn’t know a reader’s gender ,he should use a nonsexist salutation，such as “To Whom it May Concern” . Lastly ，after the salutation a comma or a colon is always used . the body of the letter 1.3.2 The optional parts the reference line the attention line the subject heading the enclosu