标准书号48-49 308-04891 Chapter 2 Establishing Business Relations新.pptVIP

国际商务英语写作 作者：管春林 Chapter 2 　Establishing Business Relations Chapter 2 Establishing Business Relations 2.1 Questions for discussion 2.2 Background information 2.3 Sample letters 2.4 Analysis and discussion 2.5 Points to remember 2.6 More useful patterns 2.1 Questions for discussion （1）As far as you know，how does a businessman usually find its partners？ （2）Can you list some resources from where a company can find a business partner？ （3）If you want to write a letter to a company which you have never dealt with before，how do you plan to format the letter？ 2.2 Background information “No customer，no business” the following channels: （1）writing to potential clients directly； （2）attending all kinds of commodities fairs； （3）sending trade groups and delegations abroad for business talks； （4）opening branches or sales agents abroad； （5）placing advertisements in foreign newspapers or on TV； （6）surfing on the Internet． Question： Can you suggest any more resources for an export-oriented firm？ 2.3 Sample letters 2.4　Analysis and discussion Questions： What is the communication purpose of each letter？How many parts can each letter be divided into？What is the function of each part？ the first group include the following parts: Question：Can you add anything more to the above list？ Letters of such type often consist of the following parts： （1）Acknowledging receipt of the initiating letter； （2）Replying to the request mentioned in the letter received； （3）Making a promise or a counter-request； （4）Friendly close． Question： Can you add any more points to this list？ 2.5　Points to remember （1）A letter for the establishment of business relations can be roughly divided into three parts． （2）When you introduce your firm or your products ，try to introduce them in broad terms so that your letter may attract the widest possible interest ． （3）If you are the recipient of such a letter ，you ought to answer it in full without the least delay and with courtesy so as to create goodwill a