电子商务英语 978-7-302-16880-5 Tutorial_3新.pptVIP

Tutorial 3 Creating A Successful Web Presence Contents of Tutorial 3 Creating A Successful Web Presence CASE SESSION 3.1 CREATING AN EFFECTIVE WEB PRESENCE Identifying Web Presence Goals Achieving Web Presence Goals Exploring the Web Presence of Not-for-Profit Organizations HOW THE WEB IS DIFFERENT SESSION 3.2 MEETING THE NEEDS OF WEB SITE VISITORS Creating Flexible Web Site Interfaces Usability Testing Web Site Advertising Effectiveness and Cost 本章内容 创建成功的 Web 形象 CASE SESSION 3.1 创建高效的 WEB 形象 确定建立 Web 形象的目的 Web 形象的实现 研究非营利性机构的 Web 形象 如何使 WEB 个性化 SESSION 3.2 满足站点访问者的需求 创