DevelopingABusinessPlan.docVIP

Lu Haixin Huang Huiting Angel Bake Marketing Plan Catalogue 1.The Executive Summary 2.The Market Analysis 2.1 Economic Environment Assessment 2.2 Industry Analysis 2.3 Market Analysis 2.4 Consumer Groups Profiling 3.Products Services 3.1 Positioning 3.2 Product Introduction 3.3 Services Introduction 4.The Marketing Strategy 4.1 Product Strategy 4.2 Price Strategy 4.3 Place Strategy 4.4 Promotion Strategy 5.Operation 6.Development Strategy 7.Summary 1.The Executive Summary In China,there are almost 1 million mentally disabled young people in the working age ,but still waiting for jobs.However,it’s very difficult for them to get a job ,and they have to endure the social discrimination and prejudice all the time.And if given more support and trust,they will act like a normal person,and they will be more responsible for work than us!As a saying goes,if you give a person some fish,he will live a day,while if you teach him to fish,he will live a live!empowering the vulnerable with sustainable changes ,all through the power of free enterprise. Besides,the bakery industry in China is becoming prosperous,and the market capacity is good for us to satisfy the customers.and the most important thing is that,according to some certain research,the baking process can be separated into different specific parts that can be completed by the our mentally disabled bakers. Therefore, we decided to set up Angel Bake. Angel Bake is different from other bakeries for its mission:To bake the hope bread with heart!On the one hand,to bake with heart means we put our emotion and love as the ingredients to guarantee the high quality of our bread.On the other hand,the hope bread!It means not only can we motivate our mentally disabled employees,but we also encourage the frustrated people around us.For example,if a graduated man who has not get a job received a piece of Angel Bread,I’m sure he will feel the support and cheer up at once!we hop