周三班+石凌+ZA品牌战略研究.pptVIP

Brand positioning Young Affordable fashion Wide range of choice Spike attributes Attributes which differentiate the brand from its current and future competitors Qualifying attributes Attributes which place the brand into a targeted peer group Entrystake attributes Shared attributes neededto compete in the industry Family appeal Value for money Colorful Quality Have character International Fashionable Spacious Unintrusive Dynamic Attractive Simple Trustworthy ZA品牌金字塔 “An affordable fashion world for you”买得起的时尚 ZA品牌定位 谢谢！ * * * * * *  ZA品牌战略研究 姓名：石凌 学号：51099602174 2010年11月26日 近