毛巾产品设计中家庭意识个性化表现及研究.pdfVIP

Classified Index: University Code: 10075 U.D.C: NO: A Dissertation for the Degree of M. Arts Expression and Study of Family Concept in Towel Product Design C a n d i d a t e ：Qian Xiaoke Supervisor ：Prof.Li Yanbin Academic Degree Applied ：Professional Degree Speciality ：Master of Fine Arts University ：Hebei University Date of Oral Examination ：May,2014 摘 要 摘 要 毛巾作为基本生活的必需品，在注重企业效益的同时也要在产品设计与品牌关注 度上保持与时俱进。市场上不缺乏好质量的毛巾，但是缺少有创意和有文化价值的毛 巾。如何做到有创意和有文化附加值，这就需要设计者对现有的市场趋势有明确的认 识，从而才能找到“人无我有”的产品创意。 本文主要通过四个方面来详细介绍超级英雄家庭系列毛巾的市场独特性。 首先，通过对市场趋势的分析和定位，简要说明超级英雄家庭系列毛巾的市场优 势。其次，分析现有市场上有关英雄主题的系列产品设计，进而将自己产品的创意转 化在毛巾产品上。再次，产品在设计图案和颜色应用上做了调整与深化以便生产出更 适合消费者心理需求的产品。最后，对于配套产品的包装与衍生产品也做了相应的设 计，从而进一步完善和丰富了毛巾产品结构。 关键词：毛巾 家庭 英雄 图案设计 色彩设计 I Abstract Abstract As the basic necessities of life, towel industry must keep pace with the times in brand awareness except of the enterprise benefit. There is no lack of good quality towel, but short of the creative products. So adding cultural value on goods requires designer has a clear understanding on market trends, thus to find the creative ideas on products. This paper chooses fours aspects to fully introduce the market advantage of superhero family series towel. First of all, through the analysis of the market trends, taking a brief description of market advantage of superhero family series towel. Secondly, analyze the hero theme series product design, and than tran