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Product advertisementandcorporate advertisement Slogan translation Come alive with the Pepsi. It would leak in your pocket and embarrass you Schweppes tonic water Colgate cue Fly leather Top AD Agents Omnicom Group Inc.(NYSE: OMC) is a strategic holding company DDB Needham was formed in 1986 by a merger of Doyle Dane Bernbach and Needham Harper Worldwide. The two agencies were drawn together by their common commitment to creative excellence The agencys major worldwide clients include Volkswagen, McDonalds, Pepsi Co, Hasbro, Johnson Johnson, Mobil, Henkel, American Airlines and Michelin. Carpe Diem! :Seize the Day! Caveat emptor: Let the buyer beware Cogito ergo sum: I think therefore I am Veni vidi vici: I came, I saw, I conquered IBM: I think, therefore IBM. Stylish Ad. Slogan Pioneer: Everything you hear is true. Nestle Milo: Bring out the champion in you. Nike: Just do it Mitsubishi: Technically, everything is possible. Mercedes Benz: The pursuit for perfection has no finish line. MMs melt in your mouth, not in your hand. IBM:No?business?too?small,?no?problem?too?big.? Adidas:Nothing?is?impossible NOKIA??:Connecting?people.科技以人为本 Rejoice?:?start?ahead?成功之路，从头开始? Mizuno?:Your?passion?is?our?obsession Olympus?:focus?on?life?聚焦生活 Apple computer: think different reading C – lack respect for church B – pay no attention to conventional ad. C- to get media coverage C –offend their parents B – admen do less research Page 139 vocabulary Billboard Posters Social issues Clients Pitch for business Coverage Creative director Taboo GERUND OR INFINITIVE Putting To make To build or building Transforming Setting To bring To reflect Creating Deciding To appear GERUND OR INFINITIVE launching Changing Returning Drinking To expand Skill focus- a commercial Because you never know when you will meet the girl of your dream Gillette antiperspirants Long lasting protection that keeps you ready for anything * ?1949 年，名列《广告时代》 20 世纪最有影响的广告人 第一位的艺术广告派代表 Bill Bernbach 和 Ne