ThemeGalleryPowerTemplate-EvergreenEducation.pptVIP

L/O/G/O 公共图书馆宣传的空间观及思路创新The Concept of Space and Innovation of Public Library Publicity 广州图书馆 Guangzhou Library 刘双喜 Liu Shuangxi 2012年11月19日 November, 19, 2012 宣传=公众宣传？ publicity=promote in public? 宣传与服务是何种关系？ What is the relationship between publicity and service? 宣传“空间观”=向上+向下+向外+向内 The concept of space=upward+downward+outward+inward 1．向上宣传 upward publicity 从资源论的角度来看，无论是个体还是组织的发展，统统都离不开资源的支持，包括自身资源、人力资源、经济资源、环境资源、社会资源等，图书馆发展亦不例外。图书馆发展的空间既取决于自有资源和组织的成长，又取决于外在资源如环境资源、社会资源等的支持。 In terms of resources, individual or group development is not inseparable from the support of resources, including its own resources, human resources, economic resources, environmental resources ,and social resources. Library development is not an exception. The space of library development depends not only on its own resources, but also the exterior resources such as environmental resources and social resources. 谭祥金、赵燕群教授： 有为才有位Professors Tan Qiangjin and Zhao Yanquan “向上宣传”意味着公共图书馆应该抓住各种机会将自身的发展向上级行政主管部门、政府机构、人大政协等机构进行宣传，同时还应将自身的服务与政府文化工作目标有机结合，充分展现图书馆在公共文化服务体系建设中的独特作用。 Upward publicity means the public library should report its own development to the administrative departments of higher levels, and combine the goals of the government in culture and its own service, fully displaying the unique functions of the library in building up the public cultural service system. 1992年，广州图书馆与中共广州市委政策研究室合编的《领导决策参考》正式创刊。Guangzhou Library co-edited References to Decision Making with the Chinese Communist Policy Research Institute in Guangzhou in 1992. 2. 向外宣传 Outward Publicity  在经济全球化的背景下，随着国际交往的密切，信息与知识的流动已经超越了国界，图书馆必须适应国际化发展的趋势，参与国际化进程。这既是图书馆生存和发展的客观要求，也是图书馆在新形势下必然要承担的历史使命。这就要求图书馆既要向外引进国外优秀文化成果，又要向外宣传和推广本国及本地区优秀文化成果。 In the age of economic globalization and global information exchange, libraries have to fit in the trend of international development, which is the requirement for the library survival and historical mission shouldered by the library. Librari