奥丁慧传媒-印泉州品牌视觉形象设计.docVIP

奥丁慧传媒 印象泉州——品牌视觉形象设计 摘要 以地域性文化特色为切入点，在相关文献中找到毕业设计主题。时下绝大部分城市形象都有共同问题，视觉传达正常只有标识，缺少较为整体的视觉形象设计。近几年国务院也相继出台了城市相关方案，充分利用海西地域的优势，大力发展泉州当地的文化旅游资源产业。泉州坐拥天时地利人和，旅游资源丰富，但宣传方式缺少整合，文化精神渐失。由本人实地调查家乡泉州的特色景区，并对当地特色工艺品寻找收集，选择具有代表性、便于携带特色产品进行视觉形象设计，再以手绘技法表现为因素加入到工艺品的包装设计中。目的是为通过整体视觉传达形象设计把原本较为散乱的宣传形象进行整合，让泉州以统一的视觉形象面向全社会，从而提升泉州的旅游形象以及特色工艺品的推广。本套视觉形象设计将以泉州当地特色工艺品的包装为亮点，结合手绘表现，提高品牌的艺术感，促进泉州特色工艺品的宣传销售。通过多种的角度来体现泉州整体城市印象。 关键词：古城泉州；特色工艺品；包装设计 Summary With the regional cultural characteristics as the starting point, graduation design theme found in the relevant literature. Nowadays have a common problem in most of the citys image, visual communication normally only identifies the lack of a more holistic visual image design. In recent years, the State Council have also issued a city-related programs take full advantage of Hercynian geographical advantages, vigorously develop the Quanzhou local culture tourism resources industry. Quanzhou is sitting on the right place at the right, rich tourism resources, but the publicity lack of integration, the gradual loss of cultural spirit. By the field survey features scenic hometown of Quanzhou, and local handicrafts looking to collect a representative selection, easy to carry specialty products for visual image design, and then hand-painted techniques of performance factors added to the design of packaging products. Is originally scattered publicity image conveyed by the overall visual image design integration, Quanzhou unified visual image of the whole of society, so as to enhance the image of tourism and handicrafts in Quanzhou promotion. This set of visual image design will be Quanzhou local handicrafts packaging highlights, hand-painted performance, to improve the brands sense of art, promote Quanzhou handicrafts sales promotion. Through a variety of angles to reflect the overall impression of the city of Quanzhou. Keywords: ancient city of Quanzhou; handicrafts; packaging design  目录 引言 设计总体说明