ChinaHospitality中国及酒店业-TheBrandCompany.PDFVIP

China Hospitality 中国及酒店业 Navigator Brands 导航品牌 The China Hospitality Landscape 放眼中国酒店行业 This is stating the blindingly obvious, but nowhere in the world are the opportunities greater for 中国大陆可谓是酒店品牌的福地，无论是市场规模还是增长速度，全世界都找不 hospitality brands than in Mainland China as evidenced by the size and speed of growth of the 出第二个能和它相提并论的，这为酒店行业提供了千载难逢的发展良机。另一方 market across all customer segments. Chinese society and its economy are in a state of rapid and 面，中国的社会和经济正处于高速发展和持续变化的阶段，酒店业需求也因此面 constant change, which makes predicting hospitality demand very challenging. However, few 临着极大挑战。然而，相信没有人会否认，从整体看来，相对于中国庞大的人口 would argue that, on the whole, there is an undersupply of rooms of all hotel types relative to the 规模而言，中国的酒店类型和客房数量都明显不足（可以说缺口相当大）。一方 current and predicted levels of demand. This makes China the most exciting and dynamic 面是快速增长的经济，一方面是供不应求的现状，这些让中国成为了当今全球最 hospitality market in the world today. With this change comes a range of circumstances and 具活力、最令人兴奋的酒店市场。随着这些变化的发生，在今时今日的中国，我 challenges not witnessed before in our industry. Anywhere in the world. At any time in history. 们的行业发展也遇到了一系列前所未见的新情况和新挑战。 So what are some of these circumstances, opportunities and challenges? 那么这些新情况、新机遇和新挑战又是什么呢？ China and Chinese-ness 中国和中国特色 First, with ‘China’ comes ‘Chinese-ness’: traditions, cultures and philosophies that are unique to this 首先，说到中国，就不能不提“中国特色”：这就是这片土地独有的中式传统、 land. It may be easy to lose sight of these as China makes its way to the top of the world’s GDP 文化和哲学思想。然而当中国向着全球GDP排名第一的光环奋力打拼的时候（据 rankings (it’s currently listed as number 2 after the USA by both the World Bank and IMF). 世界银行和国际货币基金组织的数据显示，目前中国的GDP仅次于美国，位列全 If everything gets expressed in terms of commercial and financial size and speed of growth, the 球第二），人们也许忽视了这些“中国特色”。但是，如果我们什么都用商业价