《市场营销_the_capabilities_of_market_driven_organizations》.pptVIP

LOGO LOGO The Capabilities of Market-Driven Organizations George S.Day Journal of Marketing vOL.58(October 1994),37-52 LOGO 1.The Capabilities Approach to Strategy Two Perspectives on Competitiveness Defining and Identifying Capabilities Distinctive Capabilities Capabilities and Performance Sources of Competitive Advantage and Superior Performance 2.Capabilities in Market-Driven Organizations Classifying Capabilites The Role of Spanning Capabilities A.Maket Sensing as a Distinctive Capability Open-minded inquiry Synergistic information distribution Mutually informed interpretations Accessibl