he媒介是企业战略性资源2.pptVIP

99%的人不是消费者但他们会影响到消费者，形成一种“势” 99% are not consumers, but they will influence the decision of consumers, and we call it “tendency”. 消费主体受消费环境的影响大，消费者周围存在一个影响消费者的势场 Consumers are highly influenced by consuming environment, and there is a “Tendency Market” around consumers. 消费者consumers 消费环境consumers 消费势场 Consuming Tendency Market 威亚创意-专业制作ppt公司-收集整理 在中国，不能过分强调目标受众细分化 品牌的传播要充分影响到消费者周围的环境，必须使用大众媒体。 目前，在中国还缺乏具有足够影响力的专业媒体。 You can’t over-emphasize target consumers theory in China - The spread of brand shall effect consumer’s surrounding 　sufficiently, mass media At present, there is a shortage