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《B2B E-Commerce Hubs》.pdf
B2B E-Commerce Hubs:
Towards a Taxonomy of Business Models
By
Steven Kaplan
Mohanbir Sawhney
December 1999
1999 Mohanbir Sawhney and Steven Kaplan.
Please do not cite without prior written permission of the authors.
____________________
About the authors:
Steven Kaplan (steven.kaplan@) is the Neubauer Family Professor of Entrepreneurship
and Finance at the University of Chicago Graduate School of Business, and the faculty director of the
Entrepreneurship Program.
Mohanbir Sawhney (mohans@) is the Tribune Professor of Electronic Commerce and Technology
at the Kellogg Graduate School of Management, Northwestern University, and heads the E-Commerce and
Technology group.
Wherever you look, it seems like B2B is the place to be. In an earlier article, we introduced the
1
concept of electronic hubs (eHubs) in Business-to-Business E-commerce. Since we wrote that article,
these eHubs have received a tremendous amount of attention. Ariba, Chemdex, CommerceOne,
Freemarkets, Internet Capital Group, and SciQ have attained breathtaking stock market
capitalizations. A torrent of research reports have been issued by Wall Street analysts. A robust
community of “Net Market Makers”has emerged (). And the venture capital
community is racing to get in on the B2B action.
In our article, we defined eHubs as neutral Internet-based intermediaries that focus on specific
industry verticals or specific business processes, host electronic marketplaces, and use various market-
making mechanisms to mediate any-to-any transactions among businesses. We argued that eHubs create
value by aggregating buy
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