陕西高速公路经管理企业文化建设研究.pdfVIP

Study on the construction of Enterprise Culture of Shaanxi Highway management A Dissertation Submitted for the Degree of Master Candidate：Liu Jiuling Supervisor：Prof. Zhang Sansheng Chang’an University, Xi’an, China 摘 要 企业文化作为现代企业的管理理论和管理方法，越来越受到国内外企业界、学术界 的重视。步入经济全球化时代，企业之间的竞争不再是产品之间的竞争而是企业文化之 间的竞争。随着我国交通建设市场的逐渐规范，开放性竞争的加剧，中国交通企业开始 寻找或正在实践着各自的企业文化管理之路。但现实中，由于历史因素的影响以及交通 建设与管理企业自身的特点，我国交通企业文化建设起步较晚，企业经营管理者对企业 文化建设没有给予足够的重视，企业文化战略尚处于探索之中。本研究根据高速公路企 业的产品属于公共产品的特点，立足于高速公路经营管理企业的社会责任，结合企业文 化建设相关理论和实际案例分析，从产业运营的角度，探寻高速公路企业文化内涵、建 设重点和关键环节，内容涉及高速公路企业文化模型、文化理念、文化体系等。通过以 上研究，以期为陕西高速公路企业文化建设提供理论分析和实践参考，从而有助于提高 高速公路经营管理企业的核心竞争力。 关键词：高速公路,企业文化,核心竞争力 i Abstract Corporate culture as a modern enterprise management theory and method, more and more get the attention of the business community, the academic circles at home and abroad.Entered the era of economic globalization, the competition between enterprises is no longer the competition between products but the competition between the enterprise cultures.Along with our country traffic construction market gradually standardized, open competition, Chinese communications enterprises began to look for or are practising their enterprise culture management road. But in reality, because of the historical factors and the traffic construction and the management of the enterprises own characteristics, the traffic of our country enterprise culture construction starts later, the enterprise management on the construction of enterprise culture has not been given adequate attention, enterprise culture strategy is still in the exploration.This research accor