化妆品广告评价分析.pdfVIP

Abstract Asaneffectivefor to informationabouta oraservice, waypeopleget product and role thesocial amore more in andeconomic advertisingplays important itsattractive and advertising,witll development．Cosmetic languagebeautify／ng women andresearchers effects，drawsmany attachmore tothe andcommunicative importance characteristic，text generic pattern of the function texts．There’refewer theroleof lexical advertising peopleconcerning wordswimevaluative totherealizationof meaning interpersonal approaching functi∞． thetext ofcosmetic that HuangGuowen 2001 indicates pattern advertising mostcosmetic whichincludesfour advertisingbelongstO‘problem-solutionpattern solution’’are Oil optional．Based tiffstext isundertakenwithintheAPPRAISALframework pattern,the presentstudy forward 30 cosmetic textsfrom put byMartin,analyzingEnglish advertising tOshow characteristics attitudinal aims thedistributive ofevaluative perspective．It rcsourc,e$inthefour further howthese the parts,andexpose rcsour潲realize interactionbetweenthe andthe customer,and producer＆advertiserpotential help thecustomertO the 婶suade buyproduct． When shouldennccriltwofactors：whatis texts，we classifyingadvertising being advertised—a is the or who producta刚∞，and beiIlgaddressed． Cook2001 So evaluativeisdividedintotwo istowardscosmetic the analysis parts：one product,and other m最Lrls finds towardsthe of present potentialcustomer．Byanalysis,thestudy thatwhencosmetic is evaluationsale reflectedinthe productappraised，the mainly themost rCSOUlCCSis solutionand“evaluationparts，andfroquenflyapplied the customeris evaluationsarc APPRECIATION；when potential appraised,the reflectedin theevaluativerb髂OUlCes mainly the“situationandproblemparts，and include andAPPRECⅨrIoN．11圮reasonliesin employedAFFECT,JUDGMENT can that about ennccTnthe arouse onlycaring people’Sdaily advertisingpeople’s themthe the to of interest “situation’andproblem～ ，thenguide processpromoting cosmetic realizethe and finally pers