浅析陕北红枣的营销策略创新.docVIP

本科毕业设计(论文) 题目：浅析陕北红枣的营销策略 教学单位： 经济管理一系 专 业： 国际经济与贸易 学 号： 姓 名： 指导教师： 2014年5月 摘要 陕北红枣作为陕北经济发展的一大经济支柱，发展迅猛，红枣也越来越受到人们的喜爱。红枣是我省陕北黄土高原区的传统经济林作物，素有“铁杆庄稼”、“本木粮食”之称，是当地农民增加收入的重要经济来源。近年来红枣产业在佳县、吴堡、清涧、延川等县发展迅速，已经成为当地林业产业的重要支柱。到2013年，全省红枣种植面积达258万亩，年产量达71.04万吨，年产值达23.42亿元。但发展过程中出现的问题也越来越多，尤其是营销中存在的问题。本文针对红枣产业发展现状极其存在的问题做出了一系列的分析，并对它在营销策略中存在的问题进行了深入的研究，包括传统营销策略和创新性营销策略。从而对陕北红枣的发展提出建设性的建议，使陕北红枣产业健康快速发展。为陕北人民增加收入做出一份贡献。 关键词：陕北红枣；问题；营销策略 Abstract Northern Shaanxi Red jujube as a major economic pillar of economic development in northern Shaanxi, is developing rapidly, dates are increasingly popular with people. Jujube forest tree species in our province is the traditional area of the Loess Plateau, known as the iron rice bowl, the wood grain, said the people of northern Shaanxi important economic source of revenue. In recent years Jiaxian, Wubu, Qingjian, Yanchuan counties Red jujube industry has developed rapidly, has become an important pillar of the local forestry industry. By 2013, the province Red jujube cultivation area of 258 million mu, annual output of 710,400 tons, annual output value of 2.342 billion yuan. But the development process more and more problems, especially the problems of marketing. In this paper, the status quo is extremely Red jujube industry made a series of problems in the analysis, and it exists in the marketing strategy conducted in-depth research, including traditional marketing strategies and innovative marketing strategies. In order to put forward constructive suggestions for the development of northern Shaanxi Red jujube, Red jujube industry so healthy and rapid development in northern Shaanxi. To increase revenue northern Shaanxi People make a contribution. Keywords: Northern Shaanxi Red Jujube; Problems; Marketing Strategy 目录 1 绪论 1 1.1 选题背景 1 1.2 研究意义 1 1.3 国内外研究现状 1 1.3.1 国内研究现状 1 1.3.2 国外研究现状 1 1.4 主要研究内容 2 1.5 重点难点及研究方法 2 2 陕北红枣的发展现状 3 2.1 产业基地建设已具规模 3 2.2 加工企业逐步兴