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目 录
中文摘要 ················································1
英文摘要 ················································2
引 言 ················································4
正 文 ················································5
1 论文背景及选题意义 ······································5
2 核心竞争力的理论概述 ····································6
2.1核心竞争力的代表性观点 ·································7
2.2 核心竞争力的定义 ······································9
2.3核心竞争力的内涵及基本特征 ····························10
2.3.1核心竞争力的内涵 ····································10
2.3.2核心竞争力基本特征 ··································11
2.4 核心竞争力的辩识 ·····································14
2.5 医药企业核心竞争力的表现形式·························15
3 我国医药企业核心竞争力的现状与形成因素 ················17
3.1 我国医药企业核心竞争力的现状分析 ·····················17
3.2 我国医药企业核心竞争力形成的相关因素 ·················22
4．我国医药企业核心竞争力的构建 ··························27
4.1 构建我国医药企业核心竞争力的原则·····················27
4 .2 构建我国医药企业核心竞争力的途径 ·················2 9
4.2.1 企业文化战略········································29
制定、强化企业文化系统的核心内容 ···················29
实施企业形象战略、加强诚信建设 ····················31
终生学习、不断进步 ································31
4 .2.2 知识产权战略保护 ···································32
4.2.2. 1 正确选择适当且有效的知识产权保护形式 ···············33
2
保护知识产权的措施 ································34
4.2.3 信息化建设战略 ····································36
4.2.3. 1我国医药企业信息化管理特点·························36
信息化建设对提高企业核心竞争力的重要性 ·············36
4.2.4 产品创新战略 ·······································40
市场是产品创新的向导 ·······························40
对企业实施有效的产品创新的几点建议 ·················41
4.2. 5 品牌建设战略 ·······································43
4.2.5. 1 如何加强我国医药企业品牌建设 ·················4 3
结 束 语 ··············································4 7
参考文献 ··············································4 8
综 述 ···············································51
致 谢 ·······························
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