移动增强实境技术发展战略机遇分析预测研究报告-佐思信息咨询.docVIP

窗体顶端 Mobile Augmented Reality Opportunities, Forecasts Strategic Analysis 2011-2015 联系购买电话：010公司名称：佐思信息 公司地址：北京市海淀区苏州街18号院长远天地大厦A2座 1008-1室（100080） 2011.2 摘要 Overview -??? Strategic Market Opportunities-??? Extensive Forecasting Chapters-??? Key Growth Areas IdentifiedThis highly anticipated second edition report provides extensive analysis of the emerging mobile augmented reality market,? tracking its rapid development over the past 12 months. It examines the opportunities for mobile AR and provides forecasts for each core segment (location based search; mobile games; multimedia entertainment; lifestyle healthcare; education reference; social networking; and, enterprise).Within three extensive forecasting chapters this industry benchmark report provides market projections by each category for apps and services which are monetised via point of sale revenues (split by usage, number of downloads per annum, cost per download, , and total download revenues) incremental revenues (including subscriptions, licences and upsold content) and advertising revenues.The report also provides an in-depth? analysis of currently available mobile AR applications, studying the relative proportion of AR titles by category, together with an assessment of the comparative strengths and weaknesses of business models poised to predominate.? It also examines which are likely to be the key growth areas in mobile AR evaluating the opportunities for enterprise, retailers, games and mobile search. Table of Contents Executive Summary 1. The Development of Mobile Augmented Reality 1.1 Introduction??? 1.2 What is Augmented Reality???? 1.3 Augmented Reality via the Mobile??? 1.3.1 How it Works??? 1.3.2 Enabling Technologies??? i. QR Code??? Figure 1.1: Two-Dimensional Barcode (QR Code)??? a. Case Study: N Building - Augmented Reality Facades??? Figure1.2: N Building??? ii. Image Recognition??? iii. Facial Recognition??? a. Case Study: Total Immersion??? Figure 1.3