国际市场营销课件第二章精要.pptVIP

International Marketing国际市场营销 Lecturer：Guo Suqing Chapter Two Three Basic Theories of International Trade Objectives When students finish this chapter, they should be able to accomplish the following: Briefly explain the theory of comparative advantage(比较优势理论) Briefly explain the theory of trade or product cycle(贸易产品周期理论) Briefly explain the theory of business orientation (商业定位理论) 2.1 The theory of comparative advantage(比较优势理论) 2.1.1 Introduction简介 The theory of comparative advantage was put forward by Adam Smith(亚当斯密) and David Ricardo（大卫李嘉图）. The theory believes that a country can ga