The free translation in the slogan.docVIP

The free translation in the slogan 　　Abstract：With the further development of world economy and globalization，the relationship between China and the outside world has become closer than ever before. There is no doubt that commercial advertisements play a dispensable role in forming the relationship between them. However，because the existence of cultural difference between China and Western countries，there are lots of difficulties in translating slogan in different cultural background. Therefore，figuring out some proper methods in free translation in slogan becomes much more important in this special era. In order to improve the quality of free translation in slogan and make contribution to explore the new market，this essay will make research on the similarity in English and Chinese free translation in slogan which will be expressed in the aspect of rhetoric，sentence using and structure using. At the same time，the research on the intimate link between brand and culture from the angle of intercultural have been conducted. Based on the principles of free translation in slogan to introduce the methods of free translation in slogan and try to put forward the strategies in terms of economic，products’ characters and other factors. 　　Key words：Slogan;translation;cultural difference;strategy 　　1.Introduction 　　With the rapid progress of globalization and intercultural communication，there are many unusual conflicts happening in the communication between Chinese and English background. slogan accounts for an important position because it can wipe out the limitation in interpersonal communication. So it is especially necessary to have a better understanding of the use of Slogans. With further development between different cultures，public has started to attach much more importance to Slogans，and a large scale of researches have been conducted to every aspect of Slogans. Meanwhile，it is very crucial to have a clear understanding about the idioms when we try to get familiar wi