iPhone的新运营模式(双语).docVIP

译文登载于： /first/content/2008-06/12/content_7818.htm 原文： The iPhone’s new business?model “Twice as fast. Half the price.” That’s the story about the new iPhone 3G that Apple is selling, and it’s a line that was echoed by Apple VPs and industry analysts in the Moscone West spin room after Steve Jobs’ keynote Monday. “The new price point is a very big deal,” said Tim Bajarin of Creative Strategies. “With that, and the 70 countries, Apple is now a world player on the mobile smartphone stage.” But it’s not that simple. There were a lot of financial details Jobs left out of his keynote that only emerged later in the day, in a 8-K form Apple (AAPL) filed with the SEC and a long press release issued by ATT (T). Apple alerted the SEC that although it had signed deals with 70 countries… “…Under the vast majority of these agreements, Apple will not receive follow-on revenue generating payments from carriers” ATT, for its part, warned investors of… “…potential dilution to earnings per share (EPS) from this initiative in the $0.10 to $0.12 range this year and next.” What does it mean? It means the iPhone has a new business model. When the device was first introduced, Jobs was able to dictate some rather unusual terms. Customers had to pay full retail price for it (a practice almost unheard of in the mobile phone industry) and carriers had to share a sizable cut of their monthly revenue with the manufacturer (also virtually unprecedented). Now, the carriers are subsidizing the cost of the phone, making up for it in monthly charges, and they are no longer funneling a share of that monthly revenue to Apple. As Piper Jaffray’s Gene Munster puts it: “Apple is basically playing by the rules that all other cell phone hardware manufacturers play by.” Pressed for specifics, Munster speculates that ATT is paying Apple about $400 for the 8GB iPhone and keeping $199 of that. It probably pays Apple about $450 for the 16GB model, he says, and keeps $299. [Update: in a note to clients Tuesday M