北京京特布鞋加盟连锁店的经营战略分析精要.docVIP

单位代码 10 学　　号 分 类 号 C93 密 级 毕业论文 北京京特布鞋加盟连锁店的经营战略分析 院（系）名称 国际学院 专业名称 工商管理 学生姓名 指导教师 2012年5月17日 北京京特布鞋加盟连锁店的经营战略分析 摘 要 加盟连锁经营这一新的商业经营方式和组织形式自二十世纪九十年代初引入中国以来，至今已有10多年的发展历程，虽起步较晚，但发展却很快。连锁经营通过分工与专业化经营，以科学的组织形式、专业化经营、标准化经营是连锁企业获得较好的规模收益。政府应加大支持力度，企业也应不断扩大经营规模，积极实施品牌发展战略，不断提高经营管理水平，加强制度化建设，加快人才培训，共同促进连锁经营商业的发展。 本文首先阐述了连锁经营的概念及其实质，并简要介绍其在京特布鞋企业的发展现状。同时，指出京特布鞋企业加盟连锁经营中存在的一些问题，比如：品牌意识不够，缺乏现代的物流运行机制，连锁企业门店标准化、科学化管理有待提高，以此为基础进一步探讨解决的对策，以促进企业连锁经营的健康发展，归纳出主要的相应应对措施： 一、大力发展特许连锁，扩大企业营销渠道。 二、学习引进先进的管理经验和技术，建立健全自己的行业标准。 三、提高企业当家人素质，增强品牌意识，形成较大规模，塑造中国名牌甚至国际品牌。 关键词：加盟连锁；京特步鞋；经营战略 Beijing terbutaline shoes to join the chains business strategy analysis Author:Lu Zijuan Abstract It is 10 years since the joining chain management as a new business management and organization forms has brought into our country in the early 1990s. It is later in our country than in western developed countries, but it develops very fast. Chain management through the division and specialization management, it with scientific organization form, professional management, standardization management is a chain enterprise to get a better return to scale. The government should provide more support, and chain business enterprise also should constantly expand the scope of operation, and actively implementing brand development strategy, and constantly improve the level of management, enhancing the construction of institutions to speed up the training of talents, and jointly promote the development of chain operation business in China. This paper elaborates the concept and spirit of chain management and brief introduces the developing condition in our country. Meanwhile, it indicates some problems in our chain management Beijing terbutaline shoes to join the chains business strategy, For example: brand awareness is not enough, the lack of modern logistics operation mechanism, chain store standardized, scientific management to be rai